Liqvd Asia, a digital agency, has won the digital mandate for RR Global's wire and cable manufacturing company RR Kabel in a multi-agency pitch. The agency will take care of the company's digital media mandate from its Mumbai office.
The pitch was held over a period of two months with nine different agencies meeting the managing team of RR Group and presenting their respective strategies. The agency will establish a digital media presence, as well as social media marketing for the Group's signature brand RR Kabel.
Kirti Kabra, director, RR Kabel, says in a press release, "Our requirement for bringing a digital agency on board was driven by our desire to be digitally right. We realised that with our presence across 73 countries, we had to keep the products, as well as the business relevant to the changing times."
She adds, "Among the various agencies that we met, Liqvd Asia provided the most germane approach that met our business objectives. Liqvd Asia has impressed us with its experienced core senior members and the youthful team that will support our aspirations."
Speaking about the development, Arnab Mitra, managing director, Liqvd Asia, says in a press release, "RR Group has been one of the most flourishing business houses in the country, and is a brand that touches almost every household. For us, associating with a brand that has such strong market penetration is certainly a matter of pride."
He adds, "We are here to ensure digital media gives the much needed last mile connect with the consumer which until now has been missing."
Rashmi Putcha, co-founder, Liqvd Asia, says in a press release, "Winning the account for RR makes a very interesting case for us as we look forward to the digital amplification of the brand over the next few months."