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SVG Media launches nNext, a media solutions platform for advertisers

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | August 22, 2016
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The platform will offer a live dashboard on media spends, automated hourly reporting, and other significant enhancements.

SVG Media, a digital media company, recently announced a new advertising media solutions offering for direct advertisers under its brand nNext that was launched six months ago as a performance marketing platform, and now offers end-mile results as the sole campaign goal.

nNext's media solutions take advantage of technology to deliver transparent and more efficient campaigns for advertisers. The platform is able to offer live dashboards on media spends, automated hourly reporting, and other significant enhancements. The technology stack at nNext is also developed in-house and can be customised to clients' needs.

nNext's solutions are tailor-made for branding, performance, programmatic media buying, re-marketing campaigns on desktop, mobile, and other innovative digital platforms.

Nitin Sabharwal

Nitin Sabharwal, founder, nNext, says in a press release, "The biggest problem advertisers face is the lack of transparency when it comes to media spends. It is only when the invoice is raised that the clear picture emerges. nNext bridges this gap by giving a real-time access to advertisers, who know where and how their campaign is performing."

Yashasvi Vats

Yashasvi Vats, business head, nNext, says in a press release, "I have been an advertiser for the past few years and understand the pain problem to integrate end-to-end. At nNext, we educate our clients about various technology solutions available to bring down costs to increase customer engagement."

Vats adds, "We integrate the marketing campaigns into the client's CRM or Dialers to offer real time analytics and lead generation when it comes to performance."

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