Skechers assigns creative duties to Point of View Brandcom

The global performance and lifestyle footwear brand Skechers has appointed Point of View Brandcom to handle its creative duties for India. The account was won following a multi-agency pitch.

Rahul Vira, CEO, Skechers South Asia, says, "We chose Point of View Brandcom India for its immersive approach to creativity. We're growing at a rapid pace in India and we need a partner with capabilities across the entire communications and design spectrum. Its pitch deck amply demonstrated a singularity to the creative approach, and not just a copy paste job going across different mediums."

Vishant Kotian, founder and CEO, Point of View Brandcom India, adds, "This is a storied category with giant brands in it. We look forward to make a mark in the category through creative thinking that will help Skechers build brand leadership."

Point of View Brandcom is a multi-disciplinary, creative services company that brings together design, advertising, art, environment, aesthetics, and technology to develop creative expressions that help brands engage with their audiences.

Skechers USA Inc., based in Manhattan Beach, California, designs, develops, and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the US, and over 160 countries and territories worldwide via department and speciality stores, more than 1,410 Skechers retail stores, and the company's e-commerce website.

The company manages its international business through a network of global distributors, joint venture partners in Asia, and wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America, and across Europe.