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YAAP Digital acquires Brand Planet Consultants

By afaqs! news bureau , afaqs!, Mumbai | In Digital | September 08, 2016
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YAAP Digital, a digital content company, focuses on the three digital content service lines of design, discovery and distribution.

YAAP digital has acquired Brand Planet Consultants, a strategic branding and design company that was founded in 2008. Till recently, the firm was known as Elephant Delhi - the North Indian operations of Pune based design independent, Elephant Design.

Over the years, Brand Planet has been involved with key strategic initiatives such as corporate brand definition, identity development, packaging design for new and re-branding FMCG, B2B and employee communications, retail and POSM (point of sale materials) development besides pure-play brand consulting initiatives including market entry strategy, brand positioning, portfolio management advisory and corporate visioning and identity.

Brand Planet which is based out of Delhi NCR, handles clients such as Coca-Cola, Mrs Bector's Foods, Mahindra Comviva, Godfrey Phillips India, SBI Cards, Hero Cycles, PI Industries and LT Foods. It is also the breeding ground of several startups in food and beverages, education, IT, commuting and healthcare. One notable startup where communication services were developed for its launch was Bla Bla Car. Other branding initiatives managed by Brand Planet include Paper Boat (from Hector Beverages), the relaunch of English Oven breads and Coca Cola's dairy brand Vio.

Anjan Roy

Shouvik Roy

Atul Hegde

Commenting on this development, Anjan Roy, director, Brand Planet, says in a press release, "Brand Planet and Yaap have a common goal of deepening the connection with consumers. We believe that consumer intimacy has always been the secret to building powerful brands. The specialisation of brand building and technology coming together is a platform for brands, companies and institutions to become powerful and develop deep stakeholder relationships."

Shouvik Roy, director, Brand Planet, says in a press release, "We believe that tomorrow's brand marketing is all about delightful conversations about a variety of 'mutual interest' subjects. Our new beginning with Yaap will add to our strengths of brand building and give it the digital edge it needs, helping us become firm front runners in the industry."

YAAP Digital was recently acquired by Rainmaker Ventures, an organisation that helps companies expand into new markets and raise capital. Atul Hegde, co-founder, Rainmaker Ventures, says in a press release, "As YAAP prepare for global expansion, they are extremely fortunate to acquire a company like Brand Planet so early in their lifecycle. The content design service line in YAAP will get a huge boost with this addition. I am also happy that both the co-founders Anjan and Shouvik Roy are joining the YAAP management team as senior partners."

Rainmaker Ventures is a $50 million early-stage funding and aims to invest capital in and mentor new firms. It was set up in December 2015 by Sudhir Menon and Atul Hegde. With offices in India, US, Brazil and Singapore, the company has interest in diverse technology start-ups.

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