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Tonic Media wins digital mandate of Sony PlayStation

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | September 08, 2016
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The agency will work on developing the brand's online presence through social media platforms.

Tonic Media, a Mumbai-based digital agency, has bagged the digital mandate for Sony PlayStation. The account was won following a multi-agency pitch. The agency will work on developing the brand's online presence through social media platforms. The agency will help Sony PlayStation to build and execute strategies that will allow the brand meet its business objectives.

Chetan Asher

Speaking about the win, Chetan Asher, chief executive officer and co-founder, Tonic Media, says in a press release, "We are excited to work with Sony PlayStation and look forward to execute some exciting work together. We will tailor the right mix of content, communication, media channels and audience insights for the company so as to keep the brand ahead of the digital curve. Sony PlayStation will help us gain a better insight into the gaming space, and strengthen our portfolio in this segment."

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