The full-service digital agency BC Web Wise has announced the appointment of Jaydeep Savant as director - strategy and Innovation.
In his new role, Savant will be based in Mumbai and report to Chaaya Baradhwaaj, founder and managing director (MD), BC Web Wise. As part of his mandate, Savant will lead digital analytics and oversee the expansion of the agency's service portfolio to support key technology trends.
The appointment will help the agency leverage data as a strategic asset for implementing customer-centric strategies, and thereby, assist clients in maximising the return on investment (RoI) on online spends.
Commenting on the appointment, Baradhwaaj says, "We are focussed upon building a practice capable of defining the business impact of digital campaigns across client sectors and categories. I'm pleased to have discovered a nuanced professional such as (Jaydeep) Savant to lead this effort. He brings a unique mix of strategic, technical, and business experience that will be instrumental as we leverage analytics capabilities for our client portfolio."
Saurabh Bhatnagar, senior vice-president - sales and operations, and head of the agency's Delhi operations, adds, "The data footprint of the Indian consumer has spread across a multitude of digital touchpoints. In order to be closer to them, progressive Indian brands are moving towards digital data analytics in a big way. I'm confident that Savant's presence will help us clearly showcase analytics strength and value to clients in a compelling way."
Elaborating on his role, Savant states, "Analytics is increasingly driving the digital experience as marketers can obtain a single pane view of the customer and build innovative strategies around their needs. It has become critical that creative intelligence and data sense overlap to drive insight-driven, personalised digital experiences. BC Web Wise, with its well-rounded client set and integrated capabilities, is the perfect place to apply my experience and collaborate with our clientele for digital innovation."
Savant, who comes from an extensive background of helping brands with digital strategy and sales, has over 15 years of experience in the technology industry. He has deep knowledge of customer analytics, user experience management (UX), customer experience management (CX), and usability science. He has held key positions in the technology and product innovation teams at Tata Consultancy Services (TCS), Travelguru, Harbinger Systems, Linga Interactive, and Satyam Computers.
Founded by Chaaya Baradhwaaj in 2000, BC Web Wise has a presence in Mumbai and Delhi. Its clientele includes Hero MotoCorp, Hindustan Unilever, ASUS, Pidilite Industries, ICICI Securities, ITC, Godrej Consumer Products, IDFC, Ruchi Soya, and Emami. The agency's integrated digital solutions range from web and mobile marketing, UX, and branding, to media planning and buying, analytics, and e-commerce, and extend to web-based outdoor digital installations.