GEC Watch: Star and Zee Anmol continue to lead; Colors ups its performance

BARC Data: Top Hindi 5 GECs of Week 37 - September 10 - September 16, 2016-HSM: NCCS All: 4+ Individuals: BARC India base - All India (U) and (R). (Impressions in 000s.)

In Week 37 of BARC's television viewership data for the urban market, Star Plus, Colors, and Zee TV, continue to hold the top slots in that order. Star Plus clocked 481899 Impressions, slightly lower than its 498615 Impressions in the previous week, while Colors raked in 413004 Impressions, which is higher than the 393032 Impressions in Week 36. The No.3 channel Zee TV saw a small dip with 318360 from its previous week's performance at 325596.

Sony Entertainment Television and sister channel Sony SAB stood 4th and 5th with 301005 and 278104 Impressions, respectively.

Rural Data

In the rural market, Zee Anmol remains the No.1 channel in Week 37 with stable performance at 377273 Impressions (375864 Impressions in Week 36).

Star Utsav was in second place again with 347840 Impressions (333119 Impressions in Week 36), while Sony Pal, too, stayed put at No.3, but with better performance at 301357 Impressions this week compared to 290193 Impressions in the previous week.

Also maintaining its No.4 position from last week was Rishtey with 257798 Impressions (254813 Impressions in previous week), while Star Plus made it to the Top Five list in rural, coming in fifth with 230525 Impressions.

Top five shows in Hindi GECs (Urban)

As per select data (HSM: NCCS All: Prime Time (1800 - 2330 hrs): 4+ Individuals: BARC India base - All India (U). (Impressions in 000s)

Among urban viewers, Colors' Shakti - Astitva Ke Ehsaas Ki was the No.1 show with 7828 Impressions, followed by last week's top show Zee TV's Brahmarakshas - Jaag Utha Shaitan with 7007 Impressions. Star Plus' Saath Nibhaana Saathiya came in third with 6545 Impressions. While Sony Entertainment Television's The Kapil Sharma Show stood at No.4 with 6456 Impressions, Star Plus' Ye Hai Mohabbatein was at No.5 with 6314 Impressions.

Top five shows in Hindi GECs (Rural)

As per select data (HSM: NCCS All: Prime Time (1800 - 2330 hrs): 4+ Individuals: BARC India base - All India (R). (Impressions in 000s)

In Week 37, as per BARC data, Zee Anmol's Jodha Akbar was the most-watched show with 6254 Impressions. Zee Anmols's Bandini and Kasam Hai Tujhe Aa Bhi Jaa came in second and third with 5532 million Impressions and 4701 Impressions, respectively. Star Utsav's Saath Nibhaana Saathiya was at No.4 with 4380 Impressions and Zee TV's Brahmarakshas - Jaag Utha Shaitan stood at No. 5 with 4307 Impressions.