Eggfirst bags creative and digital mandate for Wok Express

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | September 22, 2016
The account was won post a multi-agency pitch.

Eggfirst, a Mumbai-based creative agency, has recently bagged the creative and digital mandate of Wok Express, a quick-service restaurant that serves signature flavours from across Asia.


Ravikant Banka

After a multi-agency pitch, Eggfirst was chosen for the creative mandate, as well as digital strategy and management.

Aayush Agarwal, director, Lenexis Food works, says in a press release, "We are happy to choose Eggfirst as our creative agency as we found its creative most strategic and fresh".

Ravikant Banka, chairman and managing director, Eggfirst, says in a press release, "We are really happy to bag the creative duties after an extensive multi-agency pitch. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights."

Wok Express has 10 outlets in Mumbai, and plans to have a presence in 125 locations across the country in the next five years.

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