John Thankamony joins Mindshare

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | September 29, 2016
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Thankamony has been appointed as head - programmatic, and will operate from the agency's Mumbai office.

Mindshare, the flagship media agency of GroupM, has appointment John Thankamony as head - programmatic.

John Thankamony

In his new role, Thankamony will focus on driving programmatic adoption and the embracing of programmatic tools by Mindshare clients. This will include the development of FAST (Future Adaptive Specialist Teams), Mindshare's solution for clients to harness the power of data. Thankamony will set guidelines to work with partners while ensuring that Mindshare's clients have access to relevant and in-target audiences across quality and viewable inventory that is fraud-free. He will also be responsible for harnessing data and technology products to drive performance and business results for clients.

Thankamony, who will operate from the agency's Mumbai office and be regularly involved with the Bengaluru and Gurgaon office, will report to Vinod Thadani, chief digital officer, South Asia, Mindshare.

Speaking on his new role, Thankamony says, "It's very exciting to be at Mindshare and great to be a part of this team. The emphasis given by Mindshare to data and audiences is refreshing. India is at a defining moment in its internet journey with a lot of new digital entities cropping up in the market. The opportunity for clients to have engaged and informed conversations with their customers has never been this great."

Thankamony joins Mindshare with rich experience of almost a decade, including that of helping launch and run programmatic operations from Singapore for the SEA region. He has worked with companies such as Amnet Asia, Google Inc, CtrlShift, and CRISIL. He has product expertise in various programmatic platforms having run operations and analytics teams with expertise across multiple global and regional partners.

Commenting on Thankamony's appointment, Vinod Thadani, chief digital officer, South Asia, Mindshare, says, "We are excited to welcome (John) Thankamony to the Mindshare family. He will focus on leading our existing programmatic offering and developing the programmatic adoption across our client portfolio. We are sure his wealth of knowledge on the technology side, and his ability to interpret strategy into the real time solution and execution will bring in larger value for our clients. His vast experience in spearheading business teams and developing product portfolio plans will bring in greater advantage in his new role. We wish him all the best."

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