FCB Cogito appoints Vidyadhar Wabgaonkar as president

Rohit Ohri, chairman and chief executive officer, FCB India, has announced the appointment of Vidyadhar Wabgaonkar (fondly known as Wabs) as president, FCB Cogito, the brand consulting division of FCB India.

Wabs, in the past, headed strategic planning at FCB Ulka (Mumbai and South) and is currently leading the strategic planning effort at FCB Interface, which he will continue to do along with his new responsibility at FCB Cogito.

In a career spanning two decades, he has handled assignments in marketing, sales, advertising, and consulting with companies like P&G, MARICO Industries, Roche Group, and Leo Burnett India, before joining the FCB Ulka Group.

He has helped build numerous brands including Ariel, Vicks Vaporub, Parachute Coconut Oil, ICI Dulux paint, Mahindra Auto, Mahindra Holidays, Mahindra Truck and Bus, Mahindra Finance, Zee Network, ITC Foods (Sunfeast biscuits), Wipro Consumer Care, Bajaj Electricals, L&T Cement, and PSI AIDS awareness project.

Commenting on the appointment, Rohit Ohri, chairman and chief executive officer, FCB India, says in a press release, "FCB Cogito provides a cutting edge to FCB India with the thinking muscle and deep insight that it brings to our business. FCB Cogito has been successful for over a decade now and with Wabs, we look forward to continued growth from this unique part of our Group."

Speaking on his new role, Wabs says, "I'm excited about Consulting. It had become my dream career over the years. FCB Cogito has a history of working successfully with leading clients. We, the team FCB Cogito, look forward to live up to our history and reputation and to grow our practice further in size and stature."