YuppTV ropes in Mahesh Babu as brand ambassador

YuppTV, an OTT (over-the-top) platform for South-Asian content, has announced the appointment of Telugu actor Mahesh Babu as its brand ambassador.

Commenting on the announcement, Udaynandan Reddy, founder and chief executive officer, YuppTV, says in a press release, "In the last few years, YuppTV has evolved as a leader in the OTT space providing unlimited entertainment to South Asians across the globe. In our journey to take the brand to the next level, our association with superstar Mahesh Babu, who has an ardent fan following in India and overseas, will help us reach out to far more audiences worldwide."

Speaking about his association with YuppTV, Mahesh Babu, says in a press release, "YuppTV is the pioneer in OTT space for South Asian content. It touched many lives across the globe, making viewers feel closer to home with its world-class services, providing South Asian content anytime, anywhere. Like many others, YuppTV has become my first choice of entertainment. I believe that the future of entertainment is through online video streaming and I am happy to be associated with YuppTV which is at the forefront of this paradigm shift."

YuppTV provides South Asian content in more than 12 regional languages and this announcement stands as the first step to showcase YuppTV's strengths in regional penetration.