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Dentsu India bags strategic and creative duties for FundsIndia.com

The account was won following a multi-agency pitch.

Dentsu India, an integrated full-service communications agency, has been awarded the strategic and creative mandate for FundsIndia.com, which claims to be India's friendliest investment platform. The account was won following a multi-agency pitch.

Dentsu India bags strategic and creative duties for FundsIndia.com

Confirming the partnership with Dentsu India, C R Chandrasekar, co-founder and chief executive officer (CEO), FundsIndia, says, "We were looking for a partner to nurture and grow our brand promise, and help us scale our communication and go-to-market plans. Team Dentsu India impressed us with its deep consumer insights and its ability to craft simple and crisp messaging."

According to Chandrasekar, the team demonstrated a strong understanding of the underlying media RoI. "This can be of immense help in performance-marketing for brands such as ours. We are excited to be partnering with Dentsu India and look forward to a great association that takes FundsIndia to a category leadership position. We aim to keep delighting our customers through high-quality investment advisory and compelling platform experience," he says.

Dentsu India bags strategic and creative duties for FundsIndia.com

Commenting on the new business win, Simi Sabhaney, chief executive officer (CEO), Dentsu India, shares, "We are delighted to partner FundsIndia in its journey to create a successful brand in the financial services industry."

Dentsu India bags strategic and creative duties for FundsIndia.com

Talking about the FundsIndia platform, Srikanth Meenakshi, co-founder and chief operating officer (COO), FundsIndia, informs, "At FundsIndia, we are fundamentally changing the way Indians save and invest for their future. We built FundsIndia as an answer to traditional investing solutions that are tedious, complicated and boring. With our cutting-edge technology and financial expertise, we make investing simpler, secure and more profitable. Our customers love us for the simple and superlative user experience we deliver."

FundsIndia, an initiative of Wealth India Financial Services, claims to be India's first online-only investment website. A free investment platform, it offers an array of financial products like mutual funds, equities, and deposits. Besides this, FundsIndia also offers value-added services such as free financial advisory services, flexible SIPs, trigger-based investing, and access to Money Mitr, India's most comprehensive automated advisory service.

Dentsu India is an integrated full-service communications agency which brings different vertical specialists from the Dentsu Aegis Network, and creates bespoke teams with experts from media, digital, performance marketing, and creative to think of integrated communications solutions that help build both the brand and the business.

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