Havas Media wins Sujata Appliances' integrated media mandate

Havas Media Group, India, has bagged the integrated media duties of Sujata, a consumer electronics and home appliances brand known for its juicers, mixers, and grinders. The incumbent on the business is Exposure Media.

The account, which will be handled from Havas' Gurgaon office, will be led by Uday Mohan. The account size is estimated to be around Rs 15 crore for the India market.

Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South, says, "Sujata has maintained its reputation for over three decades on the basis of its long-standing relationship with its trade partners, retailers, and consumers. We are delighted to be associated with such a brand that has stood the test of time and successfully maintained the lead in an age of cut-throat competition. This is the right time for consumer electronics and home appliances manufacturers to reconnect with their audience and we look forward to provide meaningful solutions for the brand."

Mohit Joshi, managing director, Havas Media Group, India, adds, "Sujata is a pioneer brand which thrives on quality and reliability. At play will be Havas Media Group's integrated media skills centred on digital-mobile and the 'Meaningful Brands' framework which together will map the brand chart for Sujata. We look forward to work with the team and strengthen its presence within the CEHA segment."

Established in the year 1980, Sujata is a part of Mittal Electronics, and is among the oldest and largest manufacturers of Mixer Juicer Grinders in India. Sujata's products find a presence in more than 18 countries and its manufacturing capacity is more than 50,000 units per month.

Speaking about the association, Akhil Agarwal, founder and CEO, Sujata Appliances, says, "Sujata continues to be driven by a singular vision -- to create without compromise. Our products' performance over the last three decades stands testimony to our commitment to quality. We found Havas Media to be in sync with our vision and it charted an impressive strategic brand map. Its commitment, passion, and integrated media strengths have convinced us that we are with the best partners for growth. We look forward to a long and fulfilling partnership with the brand."