Paytm a mobile payment and commerce platform has announced the appointment of Deepak Abbot as its senior vice president - growth marketing. Previously, Abbot was working with Times Internet as the head of mobile growth.
Abbot has over 17 years of work experience in growth hacking, mobile marketing and data analytics. Prior to Times Internet, he was serving as the head of product marketing at Paytm. He has also worked as the chief product officer at Reliance Entertainment Digital, general product manager at Zapak, ux consultant at Satyam Computers and product executive at CyberMedia.
Abbot's re-appointment is another step by Paytm towards achieving the goal of establishing a strong team to manage its exponential growth.
Speaking on the announcement, Vijay Shekhar Sharma, founder and CEO, Paytm, says in a press release, "I am very happy to see Deepak back in Paytm. We are in the next phase of our growth, and his skills and expertise will be instrumental to our efforts of reaching half a billion users by 2020."
Commenting on his appointment, Abbot says in a press release, "It feels great to be a part of Paytm again. This is one of the most exciting phases in the organization's growth curve. Paytm has aggressive plans to expand its business and I am looking forward to contributing towards the same with my growth marketing efforts."