SonyLIV, the digital video-on-demand platform of from Sony Pictures Networks India, has launched LIV Kids, which will offer content especially designed especially designed for children. Produced in-house by SonyLIV, the content currently includes popular nursery rhymes. LIV Kids, according to a statement, will also introduce engaging and entertaining content for kids in future.
The videos can be viewed on SonyLIV's website and mobile application, as well as on its YouTube channel.
Uday Sodhi, EVP and head - digital business, Sony LIV says,"Children make up 39% of the Indian population and comprise a vital consumer segment with specific entertainment requirements. SonyLIV's commitment to providing the best and most relevant user-centric entertainment content is the reason behind the launch of LIV Kids. With the category offering an exciting range of nursery rhymes which are both fun and informative,we are confident that our younger audience will enjoy our latest addition to the fullest. We will be looking to add more content for kids on our platform in the near future."