Jack in the Box Worldwide appoints Abinandan Bose as creative director

Integrated communications agency, Jack in the Box Worldwide has strengthened its creative team with the appointment of Abinandan Bose as creative director. He will manage and oversee the copy, design and social media teams, and will report to the new president of the agency, who will be named in the coming weeks.

Bose brings with him close to 12 years of experience from his previous stints at JWT, MRM//McCann and Adfactors PR. Over the years, he has worked on brands such as AEGON Religare, Reid & Taylor, Zoom TV, Smirnoff, ITC, Taj Luxury, SBI, and Goa Tourism to name a few.

Commenting on the new appointment, Roopak Saluja, founder and CEO, The 120 Media Collective, says, "Abinandan joins Jack in the Box Worldwide at a point in our evolution where we need someone of his calibre and experience to take our creative product to the next level as an integrated communications agency for 2020,."

"In the clutter of digital agencies and integrated solution providers, it is a great opportunity to be appointed as a curator of a clear vision and a highly energetic creative culture. I am excited to be a part of this idea called Jack in the Box," adds Bose.

Founded in 2009, Jack in the Box Worldwide is a media-agnostic integrated communications company with digital at its core. With offices in Mumbai and Delhi, its client roster includes Unilever's BeBeautiful, Pond's Men and Vaseline; Aditya Birla Group's Louis Philippe and TheLabel.in and Allen Solly; Reckitt Benckiser's Airwick, The Gateway - Hotels & Resorts among others and Britannia's projects for Good Day, Pure Magic and IPL.

The 120 Media Collective is a digitally-inclined company that creates produces, distributes, monetises, creates engagement around and promotes multi-platform content for audiences and brands globally. Declared as the Content Marketing Agency of the Year at Content Marketing Summit Asia 2015, the company comprises subsidiary brands, Jack in the Box Worldwide, Bang Bang Films (commercial production company), and Sniper that aims to redefine commercials and content production in the digital age.