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Culture machine to provide its Video Machine services to US-based Scout Media

The partnership entails creation of videos, programmatically, for American sports enthusiasts.

Multi-channel digital media network Culture Machine is strengthening its foothold in the U.S market through a partnership with Scout Media to lend its Video Machine services. The patent-pending product launched by Culture Machine will create visual experiences and content on sports centric topics for the multi-channel, male oriented video network in the US.

Culture machine to provide its Video Machine services to US-based Scout Media

Video Machine creates videos at scale from audio and text sources to give high impact visuals to accompany content. An official statement says that in the past 6-8 months, the product output of Video Machine has scaled five times, creating thousands of videos and millions of views each month, adding that the visual palette of these videos has also grown 3x to now create 100+ different visual experiences for a given audio or text input.

About Scout Media, the release says that it is a digital multi-channel network providing targeted content from a team of 200+ press credentialed journalists and video producers across the US. It adds,"With 12,000+ stories and thousands of videos produced every month, Scout Media delivers on men's passion points: NFL, fantasy sports, college football and basketball, high school recruiting, hunting, fishing and much more. Video Machine has already created several videos for Scout, showcasing unique stories around football."

Culture machine to provide its Video Machine services to US-based Scout Media

Venkat Prasad, COO/CTO and co-founder of Culture Machine, comments "Culture Machine's mission is to use technology to build great media brands that people love. With every new project, we aim to reach out to a larger audience and provide quality content to everyone. We hope this partnership will help us achieve that goal even in the U.S. market. It also reinforces our confidence in our product - Video machine, which has grown multi-fold since the day we had come out with the prototype."

Craig Amazeen, president of Scout Media, adds "Scout's commitment to grass roots video coverage and dynamic storytelling requires best-in-class production teams. Culture Machine is the ideal partner to handle both the quantity and the quality of production that we require in order to deliver the best content to our communities."

Culture Machine's 'Video Machine' technology already has good presence in the Asian market and is looking to establish a strong hold in the U.S through select associations.

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