Sakal Media Group, an independently owned media business in Maharashtra, has appointment Krishna Menon as chief marketing officer (CMO) for the group's media business. According to a press statement shared by the company, Menon will be based in Mumbai, and he will report to Pradeep Dwivedi - CEO, Sakal Media Group.
Menon will be responsible for all brand marketing activities for trade and readers, marketing communications, Sakal Labs solutions and activations for media business including print, TV, digital and events.
Speaking about Menon's appointment, Dwivedi says, "We are delighted to have (Krishna) Menon on board as CMO. His extensive experience across multiple media businesses in sales and marketing shall provide us a definite edge in serving our advertisers and readers alike."
Menon, a post graduate diploma in business administration from Symbiosis Institute of Management Studies, Pune, has over 17 years' experience across television, print, radio, brand activations and management, digital VAS, and telecom. In his most recent role, Menon was the vice-president - sales and brand solutions at Asianet News Network. He has also worked with Dainik Bhaskar Group as national business head - Divya Marathi, OnMobile Global, E18-Network 18 Media, Radio Mirchi and BPL Mobile Cellular in previous assignments.
Commenting on his new role, Menon, says, "The Sakal Media Group today stands at the threshold of a historic leap forward as it expands its footprint to access audiences across various demographics, geographies and distribution technologies in its heartland. I am excited to be part of this momentous journey."