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Effies 2016: MullenLowe Lintas named Agency of the Year

By Suraj Ramnath , afaqs!, Mumbai | In Advertising
Last updated : December 16, 2016
Grand Effie went to The Leo Group India. HUL was named Client of the Year (88). At No.2 was Bajaj Auto (46), followed by Amazon Seller Services and Nestle India that were tied for the No.3 position, on the basis of total points (34).

At the Effie Awards ceremony, which is organised by the Ad Club of Bombay, MullenLowe Lintas retained the top spot to become the Agency of the Year. The agency won 1 Gold but finished with 182 points. The Gold award went for its 'Giving The Fight Against Dirt A Karmic Perspective' campaign for Surf Excel by HUL (Best On-going Campaign category).

Mullen Lowe Lintas Group winning Effie Agency of the Year award

Ogilvy that followed at second position with 171 points ended up with 2 Golds and were just 11 points away from the top spot. The Gold awards went for 'Winning the 4G race without 4G'campaign by Vodafone India (Services: Telecom and related products category) and 'Tayyari Jeet Ki' campaign for Bournvita by Mondelez India Foods (The Best On-going Campaign category).

McCann India was at No. 3 position with 116 points and won 3 Gold awards. The first award went for 'HOW MAGGI WON BACK INDIAN MOM'S TRUST' campaign for Nestle India (Consumer Products: Confectionary and food category). The second and third award went for 'Breaking India's dirty habit of open defecation' campaign for Bill & Melinda Gates Foundation under two different categories (Services: Others) and (Small Town and Rural Marketing).

DDB Mudra won a Gold award for 'It's Just My Period' campaign for Stayfree by Johnson & Johnson (Consumer Products: Cosmetics and toiletries, personal hygiene category).

The Leo Group India team winning the Grand Effie of the year award

The Leo Group India won the Grand Effie award and 3 Gold awards. The Grand Effie award was won for 'A bike that got people to experience national pride - The Nation's Bike' campaign for Bajaj Motorcycles by Bajaj Auto (Experiential Marketing/Brand Experience category). The first of the Gold awards went for, 'The Nation's Bike' campaign for Bajaj Motorcycles by Bajaj Auto (Consumer Durables: Automobiles and auto parts, two wheelers and auto related category). The second Gold award was won for, 'Hero of the category v/s Heroes of the Nation' campaign for Bajaj Motorcycles by Bajaj Auto (David v/s Goliath category) and the third Gold award was won for 'Making a product, not just a campaign - The Nation's Bike' campaign for Bajaj Motorcycles by Bajaj Auto (Integrated Advertising Campaign category).

BBDO India won a Gold award for 'Dads #ShareTheLoad' campaign for Ariel Matic by Procter & Gamble India (Consumer Products: Others category).

Taproot Dentsu won a Gold award for 'India's First Open Network' campaign for Bharti Airtel (Interactive Marketing category).

Medulla Communications won a Gold award for 'Last Words' campaign for Indian Association of Palliative Care (IAPC) (EFFIE for Good category).

Mindshare won a Gold award for 'The 6 Pack Band' campaign for Brooke Bond Red Label by Hindustan Unilever (Consumer Products: Beverages and drinks category).

Hindustan Unlilever winning Effie Client of the Year award

Publicis Communications won a Gold award for 'If it's good for a giant, it's good for me' campaign for Ambuja Cements (Consumer Durables: Others category).

Hindustan Unilever once again went on to win Client of the Year Award for the third consecutive year leading with (88) points. At No.2 was Bajaj Auto with (46) points, followed by Amazon Seller Services and Nestle India that had tied for the No.3 position, on the basis of total number of points (34).

This year, the Ad Club of Bombay received 710 entries witnessing a 21 per cent increase from last year.

Click here to view the detailed result.

First Published : December 16, 2016
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