Zenith wins media mandate for Parle Products

In a recent announcement, Zenith, the media agency from the Publicis Media stable, has bagged the media duties for Parle Products.

Parle Products has a portfolio of brands spanning the categories of biscuits, confectionery, snacks, rusk and chocolates. The account was won after a multi-agency pitch.

Tanmay Mohanty, group chief executive officer, Zenith, says in a press release, "Parle Products is India's front-runner, fast moving consumer goods company with a range of iconic brands in portfolio, and we are pleased to be handling their media business. Their brands have withstood the test of time and have successfully contemporized. Parle Products has over the years experimented, innovated and stayed ahead of the curve. It is a great opportunity for us to put forward our strategic thinking, integrated solutions and drive on ROI for Parle's brand media investments. India's packaged food industry is poised for significant growththis is a great time to be partnering with them."

Mayank Shah, category head, Parle Products, says in a press release, "We were looking for an agency that is not just future-facing, but also future-first and has a significant and deep impact on the business of marketing communications in India. Zenith understands the pulse of Indian consumers. Their passion for the job, innovative thinking and strong play in consumer insights, digital, technology, content and analytics makes them the right partner for us. We look forward to a long and fulfilling partnership with them."