Dentsu Impact strengthen its digital team, ropes in Swati Ratnakar

Dentsu Impact, the full-service creative agency from Dentsu Aegis Network, has appointed Swati Ratnakar to lead content and strategy on its digital mandate for Maruti Suzuki. According to the press release shared by the agency, Ratnakar has joined as vice-president - planning, on the account, and she will be reporting to Kartikeya Srivastava, senior vice-president and head - strategy, digital and CRM.

Speaking about her new role, Ratnakar, says, "I am excited about the role as it's challenging as well as dynamic. Having a 360 degree experience in online and offline segment will allow me to see brands from multiple lens and add value."

Ratnakar began her career as a journalist with India Today Group. Looking for a more strategic role and long-term approach to brand building, she then moved to main stream advertising as a planner and later moved into digital space as a content strategist. With 12 years of experience she has worked in India, Singapore and Paris on brands such as VW, Spotify, Samsung, Airtel, Maruti Suzuki, L'Oreal, Bacardi, PepsiCo and others. Some of the organisations she has worked with are DDB, Weber Shandwick and contract.

Commenting on her appointment, Srivastava, says, "I believe (Swati) Ratnakar can add tremendous value to the approach we are wanting to take on digital as an agency... In her we have found somebody who can join the dots seamlessly between offline and online, creative and content, design and experience"

Agreeing to Srivastava, Amit Wadhwa, president, Dentsu Impact, says, "We at Dentsu Impact are looking towards seamless digital integration in creativity and hence are looking to invest in talent that will help us do that. (Swati) Ratnakar does that beautifully for us."