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TV viewership measurement company would help them set up its digital measurement wing.
TV viewership measurement company, Broadcast Audience Research Council (BARC), India is moving fast on its digital measurement plans. According to industry insiders, BARC had called for Request for Interests (RFIs) in February 2015 and Request for Proposals (RFPs) in 2016. BARC is now in talks with an Israeli company that would help them set up its digital measurement wing.
BARC India had last year appointed Jamie Kenney as its business head - digital, who was given the mandate to successfully set up the digital measurement system.