BBC Worldwide signs licensing deal with Amazon India

BBC Worldwide has announced a deal with Amazon that will give Amazon Prime members in India access to more than 600 hours of award-winning and popular factual and pre-school content from the BBC.

Amazon Prime launched in India in July 2016, and brought its Prime Video streaming service to its Indian subscribers in December 2016.

"In the last year or so, we have seen digital consumption in India increase exponentially," said Myleeta Aga, SVP and GM India, BBC Worldwide. She adds,"We are very excited to be partnering with Amazon Prime Video India to satisfy viewers' demands for quality, premium programs from the BBC."

Nitesh Kripalani, director and country head, Amazon Prime Video India, said, "We are pleased to work with BBC Worldwide to bring premium quality pre-school and documentary programs to our Prime Video customers." Kripalani adds that they looked forward to a long and fruitful relationship with BBC Worldwide.

Indian subscribers to Amazon Prime Video now have access to CBeebies programs, which have never been broadcast before in India, including Clangers, the pink, long-nosed, inventive and lovable mouse-shaped creatures who live on a little blue planet, out in the starry stretches of space, not far from Earth; Dinopaws, an animation series about the delightful adventures of a trio of very young, inquisitive dinos; and Hey Duggee, the animated series narrated by award-winning comedian Alexander Armstrongo.

Subscribers to the service will also able to watch award-winning and highly-rated BBC factual programs such as Gandhi, The World's Weirdest Weapons, and The Genius of Inventions.