Starcom wins global media mandate for Merck Consumer Healthcare

Merck Consumer Healthcare has appointed Starcom as its global media agency partner following a competitive pitch.

Starcom will take on full media responsibilities for Merck's Consumer Healthcare brands including Neurobion, Bion3, Nasivin, Seven Seas, DoloNeurobion and Femibion, across markets.

Commenting on the development, Beate Rosenthal, global brand director, Merck Consumer Healthcare says, "Starcom's Global organisation and profound expertise in integrated communication strategies and execution, coupled with a highly energetic team, will allow us to further build Merck brands in the digital age."

Lisa Donohue, global brand president, Starcom adds, "Merck's Consumer Healthcare is on an exciting journey, and we look forward to delivering the agility and scale to unlock deep consumer connections with their brands."

Media communications agency Starcom is part of Publicis Media, the global media solutions group which also encompasses Zenith, Mediavest | Spark and Blue 449 - a key division of Publicis Groupe.