Broadcast giant Star India today announced the greenlight of 'TED Talks India: Nayi Soch,". It will be a Hindi TV talk show created in partnership with TED, the non-profit devoted to 'ideas worth spreading,'. The show will be hosted by Bollywood superstar Shah Rukh Khan and aired on the network's Hindi General Entertainment Channel (GEC) Star Plus.
TED's signature format of short, powerful talks will be followed in the show. The speakers will deliver thier talks in Hindi.
Uday Shankar, chairman & chief executive officer, Star India, says in a press release, "We are thrilled to collaborate with them (TED) in bringing the power of ideas to our audiences with 'TED Talks India Nayi Soch.' In an age of high volatility the role of ideas to fuel positive change cannot be overstated. We are delighted to have Shah Rukh Khan share our vision and lend his charisma to this exciting endeavour."
"It's incredibly exciting to be bringing TED to India in this form," adds, TED curator Chris Anderson. "The country is teeming with imagination and innovation, and we believe this series will tap into that spirit and bring insight and inspiration to many new minds."
Juliet Blake, head of TV at TED and executive producer of the series, added, "The sheer size of Star TV's audience, with more than 650 million viewers, makes this a significant milestone in TED's ongoing effort to bring big ideas to curious minds. Global television is opening up a new frontier for TED."