GEC Watch: Colors continue to lead Urban and U+R markets

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | February 16, 2017
Naagin - Season 2 retained its top programme slot in all the markets

BARC India Data: Hindi GEC: HSM (U+R): NCCS All : 4+ Individuals, Week 05: Saturday, February 04 to Friday, February 10, 2017

Top Channels (U+R)

In Week 6 of BARC's viewership data for U+R market, Colors continued to be the No.1 channel with 625658 Impressions compared to 643963 Impressions of week 5. Star plus at No.2 got 609140 Impressions which too dropped from 614349 Impressions of previous week. Rishtey jumped to No.3 position from No.5 with 437837 Impressions while Zee TV dropped a slot down to No. 4 with 410432 Impressions. Star Utsav secured fifth slot with 405037 Impressions.

Naagin

Top Programs (U+R)

'Naagin - Season 2' on Colors regained top slot with 12465 Impressions. Kumkum Bhagya was at No.2 position with 10578 impressions followed by 'Naagin - Season 2' on Rishtey with 9107 Impressions. 'Shakti-Astitva Ke Ehsaas Ki' on Colors fetched 9009 Impressions to secure fourth slot. 'The Kapil Sharma Show' on Sony TV secured fifth slot with 8904 Impressions.

Top Channels in Urban Market

In Urban market too Colors retained the No.1 position with 427478 Impressions followed by Star Plus at No.2 with 427289 Impressions. Sony Entertainment Television with 282368 Impressions was at No.3 position followed by Sony Sab with 244145 Impressions. Life OK with 240402 Impressions secured the fifth berth.

Top Programmes in Urban market

Colors' 'Naagin - Season 2' with 8125 Impressions continued its leading run, followed by The Kapil Sharma show with 6571 Impressions at No.2 and Shakti - Astitva Ek Ehsaas Ki at No.3 position with 6320 Impressions. Zee TV's 'Kumkum Bhagya' with 6231 Impressions was at No.4 position followed by Shani with 5896 Impressions.

Top Channels in Rural market

Rishtey went on to become the No.1 channel replacing Star Utsav at No.1 position with 328788 Impressions in the Rural market. With 298881 Impressions, Star Utsav was at No.2 position. Zee Anmol with 286533 Impressions was at No.3 position whereas Sony Pal with 260068 Impressions continued to be at No.4 position. Colors replaced DD National to secure No. 5 slot with 198180 Impressions.

Top Programmes in Rural market

'Naagin - Season 2' on Rishtey secured No.1 position with 7053 Impressions followed by 'Saath Nibhaana Saathiya' with 5396 Impressions. 'Jodha Akhbar' fetched 4743 Impressions to secure No. 3 position, Kumkum Bhagya and Naagin Season 2 on Colors followed at No. 4 and 5 with 4347 and 4340 Impressions respectively.

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