McDonald's appoints MOMS as Outdoor agency

Madison World's Outdoor unit, Madison Outdoor Media Solutions (MOMS) recently announced the win of McDonald's Outdoor Media AOR. With this the agency will handle the entire outdoor media mandate for the brand across the country.

McDonald's, the fast food chain has used the OOH medium for almost all its communication. The wide range of the product offerings gives MOMS the opportunity to create and execute innovative campaigns. The agency is in the process of planning various campaigns using its bouquet of tools, providing touch point centric and hyper localised planning and arrive at a right planning mix.

Jayesh Yagnik, chief operating officer, MOMS, says in a press release, "We are thrilled and excited to have signed the AOR with McDonald's and will now be its exclusive Outdoor media partner. We have been working with the brand for the last few years and this consolidation makes the win sweeter."