Instagram now allows multiple photos, videos in single post

Facebook-owned online photo-sharing service Instagram has announced a new 'Album' feature which will let people post multiple photos, videos in one go. The app will let users combine up to 10 photos and videos in a single post, and their followers will be able to swipe through to see them all. The album feature aims to help users put all same-event pictures in one post thus avoiding feed clutter.

A company blog says, "Whether you're creating a step-by-step tutorial, recapping a surprise birthday party or sharing a collection from your recent getaway, you can now share more than just one moment without worrying about over-posting to your feed."

Instagram has increased ad carousel units to 10 photos or videos with a refreshed design and dynamic ordering, so advertisers can also rejoice. It means they will be able to show more content, more photos of their products in just one post."

Instagram says the new feature will be available globally over the next few weeks.

Explaining how the feature works, the blog says there will be a new icon provided to upload multiple photos and videos. Users can then go about editing the post, change the order, and even remove a photo or video within that action. A single caption or location tag to a post, will apply to all the photos in the post, with the same applicable to likes and comments too.

The company has also increased the 'ad carousel' to 10 photos or videos and given it a refreshed design, so advertisers they will be able to show more photos of their products in one post.