Medulla announces key appointments

Healthcare communication agency, Medulla has hired key talent from leading mainline agencies such as JWT, Ogilvy, and DDB Mudra.

Subash Franklin has joined as senior director - consumer, Healthcare. He comes from DDB Mudra with 15 years of experience. Franklin has worked with agencies such as JWT, Ogilvy, OMD, and Fountainhead across brand consulting, account planning and account management roles.

Ritu Sinha, who has joined as creative director, has 12 years of experience in advertising. She has worked with agencies including Ogilvy, DDB Mudra, Contract, and Capital.

Abhinay Patil has also joined the agency as creative director. A graduate from JJ Institute of Applied Art, he began his career with Leo Burnett. With over 11 years of experience before joining Medulla, Patil has worked for Evolution Bureau in San Francisco, and Grey and Ogilvy, Mumbai.

Commenting on the development, Praful Akali, MD of Medulla Communications, says, "Our Cannes wins, stand testimony to the fact that healthcare communication can be both creative and effective. We want to further push this by bringing in talent from leading mainline communication agencies. We are marrying our deep healthcare understanding with the best talent from mainline agencies who have grown up doing consumer advertising."

Amit Akali, chief creative officer at Medulla adds, "Hiring from mainline advertising will help us push creative boundaries in healthcare. We are excited to have them on board."