Global video streaming service Netflix has announced three major partnerships in the country. While it has partnered with Airtel and Videocon d2h for Direct to Home (DTH) services, where it is now going to be available through the set-top box, without the need of a smart TV or dongles like Chromecast and Apple TV, it has also signed a deal with Vodafone wherein the both the latter's postpaid and prepaid customers can access content and pay for it as part of their monthly bill or prepaid amount.
"India is one of the most important and vibrant countries in the world, and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix," said Hastings. "In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, and ever-improving viewing experience, and incredible joy."
The Netflix app will be integrated into the set-top boxes of both Airtel DTH and Videocon d2h, so that viewers can tune into Netflix on their televisions without having to use dongles or Smart TVs.
Videocon d2h has reportedly already started the integration, and as part of the deal, the new remotes will have a special Netflix button.
Saurabh Dhoot, executive director Videocon d2h, "We are proud to have Netflix as our partner on our HD Smart Connect STB.This will strengthen our DNA of innovation by providing TV screen experience for Netflix users in a seamless manner. This partnership in India with Netflix gives the customers the simple click of a button to easily select between our DTH and world class apps like Netflix services."
"Airtel has been a pioneer in bringing the best of global content and products to its customers and we are delighted to partner with Netflix," says Gopal Vittal, managing director and CEO (India and South Asia) Bharti Airtel.
Netflix has also tied up with Vodafone where Netflix subscriptions can be paid for via through carrier billing, via their monthly bill or prepaid balance.