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DigitalF5 bags digital marketing mandate for Victorinox, Gute Reise

By afaqs! news bureau , afaqs!, New Delhi | In Digital | March 15, 2017
The agency will follow 'revenue share on sales' business model.

DigitalF5 has won the digital marketing mandate of Victorinox - the Swiss company that developed the legendary 'Original Swiss Army Knife', and other high-quality products of practical utility such as cutlery, watches and travel gear.

Digital F5 logo

The complete digital marketing service provider won the business through a multi-agency pitch, which saw the participation of some of the prominent names of the online marketing industry. By acquiring this mandate, DigitalF5 has become the exclusive provider of services such as digital asset creation, social media marketing and creative solutions for the brand.

Also, the win includes managing the online business of GuteReise.in, which is an authorised retail dealer of the brand Victorinox and has over 15 stores across multiple cities in the country.

Barin Mukherjee

Commenting on the win through a press statement, Barin Mukherjee, co-founder and CEO, DigitalF5, says, "It is a rare opportunity for us to be an end-to-end services provider and yet remain an integral part of a brand's business growth trajectory on the digital domain. To associate with such a massive global brand name as Victorinox, with an integral business connect rather than just advertising campaigns is indeed a welcome challenge for us."

Explaining the reasons behind his choice of the agency, Colonel Chandhoke, MD Victorinox India, says, "We chose DigitalF5 primarily because of their understanding and capabilities on e-commerce as a space. Their ability to build cross functional teams, set up processes that work in sync with Victorinox team and integration of each component of e-commerce to deliver the desired consumer experience is what distinguishes them from other organisations."

DigitalF5 and Gute Reise have partnered based on a unique 'revenue-sharing on sales' business model which replaces the conventional 'agency fee for the management' model. The new concept, has created a greater opportunity for further growth and optimisation of e-commerce capabilities and through a rising sense of co-ownership of business objectives.

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