Salt Brand Solutions has appointed Namrata Nandan as chief business officer (CBO). Nandan will manage all existing businesses and drive growth for the organisation.
An English Literature graduate from Sophia College, Bombay, Nandan joins Salt Brand Solutions with over 23 years of experience in advertising industry. Prior to her stint at Salt Brand Solutions, Namrata served as the co-founder of Conviction Brandworks.
She has also worked with leading advertising and marketing firms such as McCann Mumbai as senior vice-president and GM, McCann Erickson India as vice-president and GM, J Walter Thompson as account director, O&M Advertising as group account manager, and Y&R Brands as account manager. Her longest stint was with McCann, 12 years, which saw her heading the agency's Bangalore, and then Mumbai office.
Speaking about her new role through a press statement, Nandan says, "Salt Brand Solutions is an essential ingredient in my quest to follow my heart. Mahesh Chauhan is one of those inspirational people I met in my journey of advertising and having this opportunity to work closely with him and his young, raring to go team is something I look forward to."
Commenting on Nandan's appointment, Chauhan, founder, Salt Brand Solutions, says, "(Namrata) Nandan's utopian world-view, love for building powerful brands and desire to succeed reverberated with us. I have known her for a couple of decades and have always wanted to work with her. The journey just got more exciting."