The seventh edition of the Olive Crown Awards was held in Mumbai on March 15, 2017. The Olive Crown Awards felicitate brands and agencies for effective 'green advertising' or messages of sustainability. The event was hosted by the India Chapter of International Advertising Association (IAA).
J Walter Thompson (JWT) won four Golds and a Silver. The Golds were for the #SpiritofBengaluru campaign done for The Hindu (categories: Digital, TVC/Cinema - Corporate, Green Brand of the Year and Campaign of the Year). The agency also won a Silver for the same campaign in the Press Corporate category.
About the win, Tarun Rai, CEO, JWT, South Asia, says, "Very proud of Senthil and team. To create compelling communication for a compelling cause and then to be recognised at such an impressive event is really gratifying. This campaign is also special because it's a fantastic combination of technology and creativity. I am sure this campaign will win many more awards. I would also like to congratulate The Hindu for the campaign and for promoting the initiative for Bengaluru."
RK Swamy BBDO, Dentsu One, and Scarecrow Communications won two Golds each.
RK Swamy BBDO bagged Golds for the Save India's Forest Corridors and World Environment Day campaigns done for HT Media (in Press Corporate category) while Dentsu One has won Golds for the work done for Toshiba (categories: TVC / Cinema - Services and TVC / Cinema - Corporate). Scarecrow Communications won Golds for Half Bag Project campaign done for Spykar (categories: Out of Home and Print Production).
Dentsu Webchutney, Sideways Consulting, Interpublicity, Triton Communications, and The Mathrubhumi Printing & Publishing bagged one Gold each.
Dentsu Webchutney bagged the Gold for Kabali - The No Wastage Post campaign done for Airtel (category: Digital), Sideways Consulting won for the Watershed Management Models campaign done for Paani Foundation (category: Out of Home), Interpublicity won for the Conserve Nature campaign done for Greenpeace (category: Press - Unreleased), Triton Communications bagged for Jaldaan (The Gift of Water) campaign done for Eureka Forbes (category: Corporate Social Crusader of the Year), and The Mathrubhumi Printing & Publishing won the award for Love Plastic, Student Parliament, Cradles for Turtle, Season Watch, Mathrubhumi - VKC Nanma, Mathrubhumi Arboretum, Student Empowerment for Environment (category: Corporate Social Crusader of the Year).
Click here to view the overall results.