Liqvd Asia bags digital duties of Premier Futsal

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | March 20, 2017
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The mandate is to manage end-to-end digital marketing for the league, across paid, owned and earned media channels, including creative services.

In a recent announcement, Premier Futsal, the multi-national global Futsal league based out of India has appointed LIQVD ASIA to manage its digital duties. Futsal is a five-a-side, shorter and action-packed variant of football with two halves of 20 minutes each.

The mandate for Liqvd Asia is to manage end-to-end digital marketing for the league, across paid, owned and earned media channels, including creative services.

Arnab Mitra

Abhinandan Balasubramanian, chief executive officer and founder, Premier Futsal, says in a press release, "The first edition of Premier Futsal saw tremendous response. Hence, we were looking for an agency with the desire and commitment to take the tournament to the next level. We decided to go with LIQVD ASIA because of their understanding and clutter breaking ideas. I look forward to working with the team at LA and hope that this year will be much bigger and better!"

Arnab Mitra, managing director, Liqvd Asia, says in a press release, "This is a massive mandate for us. Premier Futsal is all set to become an integral part of the sporting revolution that is taking India by storm and we are delighted to be a part of such an incredible tournament!"

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