Goafest 2017: Taproot Dentsu wins six Golds for 'Odds by Adidas' campaign

By Suraj Ramnath , afaqs!, Goa | In Advertising | April 07, 2017
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The agency went on to win the Abbies under the Radio Single, Radio Craft, Brand Activation and Direct categories.

At the Goafest 2017, Taproot Dentsu won six Golds for the Odds by Adidas campaign under four different categories. The first category was Radio Single under the sub-category of Clothing, Innerwear, Footwear and Accessories. The second Gold came in the Radio Craft category under sub-category, Writing. The third Gold came in the Brand Activation category under sub-category, Programmes that use multiple media platforms in one promotional campaign and the next three Golds came in the Direct category under three different sub-categories - Direct Response Print, Direct Response (TV, Radio & infomercial) and Direct Campaign using Any 2 forms.

JWT India went on to win three Golds in three different categories. The first of its Golds came in the Radio Single category, under sub-category, Household and Business Appliances for GOLDILOCKS. The second Gold came in the Branded Content category, under sub-category, Best fictional program, series or film where a client has successfully created a drama, comedy or mini-series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital for Pepsi (Pepsi Mini-Series campaign) and the third Gold came in the Direct category, under sub-category, Direct Response Mobile Marketing for Indian Red Cross Society (Blood Banking campaign).

AdFactors PR went on to win three Golds under the Public Relations category. Two of its Golds came for Godrej Appliances' Unhungry India under two different sub-categories, the first one being Household and Business Appliances and the second one, Integrated Campaign led by PR. The third Gold came for Om Creations Trust's Down's Syndrome art winning hearts under the sub-category Public Service, Appeals and Charity.

Dentsu Webchutney won three Golds out of which two were for The Dyslexic Captcha campaign for Jaslok Hospital and Research Centre in the Public Relations category, under sub-category, Corporate and Direct category, under sub-category, Direct Response Digital. The third Gold came in the Branded Content category, under sub-category, Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc. for Gatorade (Gatorade - Sweat It To Get It campaign).

The Social Street, Maxus and Famous Innovations went on to win two Golds each. The first Gold award for The Social Street was in the Branded Content category, under Use of Live Shows/Concerts/Festivals for Good Day (Stars in their Eyes campaign) and the second Gold award was in the same category, under sub-category, Use of Customer in-Store Experience for Health Assure (Spot of Sun campaign).

Maxus won two Golds for Sonata's When Women's Courage prevailed from 8PM to 8AM campaign in the Branded Content category, under two different sub-categories, the first one being Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) including TV, mini-series, web series, cinema, DVD releases and online/digital and the second sub-category being Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc.

Famous Innovations won two Golds for Nestle + Nanhi Kalhi. The first Gold was for the School Chali Main campaign in the Branded Content category, under sub-category, Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, the creation of a music-based program or platform and the second Gold was for the Illustrated Children's Books campaign under sub-category, Best use or integration of offline media such as print, out of home, etc.

Star India won a Gold for P.O.W - Bandi Yuddh ke - Rab Di Baatein in the Broadcaster category, under sub-category, Best original music score for a TV Program. Colors OAP won a Gold for Shakti, Sonu Nigam Song Shakti campaign in the Broadcaster category, under sub-category, Best original music score for a TV Program.

Urban Ladder won a Gold for the Mattress Tester campaign in the Public Relations category, under sub-category, Corporate. Setu Advertising won a Gold for PMC Care's Ganesh Immersion Booths campaign, in the Public Relations category, under sub-category, Events & Experiential PR. Isobar India went on to win a Gold for Reebok India's Fit To Fight campaign in the Public Relations category, under sub-category, Celebrity Endorsement.

Mindshare won a Gold for Dove (Dove - Reframing the beauty debate in India campaign) in the Branded Content category, under sub-category, Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, the creation of a music-based program or platform. Viral Pandya went on to win a Gold for Osho Industries in the Print Craft category under the sub-category of Art Direction for - Below the line work.

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