Dentsu Media has been awarded the media planning and buying duties for the entire portfolio of Maruti Suzuki India (MSIL) brands. The mandate was won following a multi-agency pitch earlier this year.
Dentsu Media will handle all media duties for Maruti Suzuki corporate, existing channel and Nexa brands. A team comprising existing Dentsu Media members and handpicked experienced talent has been put together to handle this mandate. The scope is a holistic integrated media and platform agnostic communications approach.
Dentsu Impact and Isobar, the other arms of the Dentsu Aegis Network already handle large portions of the creative, digital and CRM business.
Speaking on the development, Sanjeev Handa, vice president, marketing Maruti Suzuki India, says, "Our partnership with Dentsu Aegis Network is a strategic one. We wanted to have an integrated and synergistic approach for our business to improve productivity and overall effectiveness. And with alignment of media services to Dentsu Aegis Network, we are looking forward to improving our overall marketing efficiencies".
Speaking on the win, Divya Karani, CEO, Dentsu Media, adds, "We are delighted and honored to be chosen as the preferred media partners for MSIL, a clear market leader in the category and one of the most exciting and innovative marketers in the country. We have put together an experienced and balanced team of media, advertising and marketing professionals who will leverage our global capabilities, tools and resources to help MSIL further enhance its market leadership. We are truly excited about this win."
In India, Dentsu Aegis Network is supported through its global network brands - Dentsu Media, Carat, iProspect, Isobar, Posterscope, Vizeum, psLIVE, Amnet, MKTG - and the Dentsu branded agencies - Dentsu Creative Impact, Dentsu Marcom, Dentsu Communications, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands - Milestone Brandcom, WATConsult and Fountainhead.