GroupM's agency Essence sets up Global Analytics Hub in India

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | April 17, 2017
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Global Analytics Hub will help Essence meet robust demand in analytics and data-driven solutions globally.

GroupM's global digital agency Essence, recently announced the launch of its Global Analytics Hub in Delhi, India. The establishment will focus on campaign analytics for global clients. In addition, it will serve as R&D center for work in mobile analytics, machine learning, social data mining and customer analytics.

The newly opened unit will work closely with the agency's analytics team in driving innovation and overall operational excellence. Qianqian Wu, global director of the hub, has plans underway to make several key senior hires, and considerably expand the current team in India.

Qianqian Wu

Anant Mathur

Wu says in a press release Launching the global analytics hub is a step in right direction and it supports Essence's continued commitment to providing clients with superior, data-driven solutions. Investment in sound strategic solutions, advanced analytics and cutting-edge technology will be paramount to the success of the initiative."

Anant Mathur, global head of analytics for Essence, says in a press release, We recognise the increasing importance of creating innovative and high quality data and technology solutions. Opening the hub is critical in driving future readiness and growth for Essence in the analytics space globally, we have carefully chosen India for establishing the global hub given the progressive ecosystem of talent and technology available in India."

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