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ASCI Update: Complaints against 143 out of 191 ads upheld in January 2017

102 ads were from healthcare category, followed by 20 ads from education category.

The Advertising Standards Council of India (ASCI), a self-regulatory body that propagates responsible advertising, has released a report of the complaints it received and upheld in the month of January 2017. The ASCI's Consumer Complaints Council (CCC) received complaints against 191 ads; complaints against 143 ads were upheld.

Of these, 102 ads were from the healthcare category, followed by 20 ads from education category; seven ads were from the personal care category, six ads from the food and beverages category and eight ads were upheld in the others category.

ASCI Update: Complaints against 143 out of 191 ads upheld in January 2017

Complaints against brands which were upheld in the healthcare segment for false, misleading, and unsubstantiated claims, and hence, violated the ASCI's code include ProyurvedaLifescience (Max ARTHO Capsules, Oil and Gel), Nurture Health Care (Medora Capsules), Qi Lifecare (Qi Spine Clinic), Shree Maruti Herbal (Stay On Power Capsules), Sikar Hospital & Research Institute, Eli Pharmaceuticals (Melas Cream and Melas Lotion), Dhathri Ayurveda (Dhathri abs clinic), Ayur Life Health Care (Ayur Hair Cream), Dr.Sharmaji, Induslife Biotics (DIA-QR), Vitro Naturals, Ismail Pharma (Mathura) (Ismail Pharma Range of Products), Amlaya Herbals (Jippo Range Of Products), Capital Pharmacy (Attari Tel), Sri Varma Ayurvedic Hospital, ProyurvedaLifescience (Proyurveda Max Pilo), Juvenor Pharmaceuticals (Muslinites Gold), Shree Maruti Herbal (Stay-On Oral Liquid), Shree Maruti Herbal (Stay-On Capsule), Shree Maruti Herbal (Stay-On Oral Liquid), Sri Varma Ayurvedic Hospital, Shree Maruti Herbal (Stay-On Power Oil), Shree Maruti Herbal (Stay-On Power Capsule), Rajnish Hot Deals (PlayWin Range of Products), Izda Healthcare (Depforce), Dr Batras Positive Health Clinic and RadhaKishan Children Hospital.

The other brands which were upheld in the healthcare segment include Sex Samadhan Clinic, Essentia Business (Kamadeva Long Drive Range of Products), Chaturbhuj Pharma Company (Japani Range of Products), Merlin Natural Care Clinic, Juvenor Pharmaceuticals (Muslinites Gold Capsule), Taj Hospital, Chaudhary Bavasir Hospital, Positive Homeopathy, PrakrutiAyurvedic Hospital, Ismail Pharma (Night Stop Capsule and Powder), Vjs Pharmaceuticals (Visible Change Cosmetic Beauty Clinic), Angels Advanced Clinic (Angels Advanced Clinic), Hair Doc Trichology Hair Clinic, TulsiHerbo Cure, Healing Hastha Herbal Concepts (My Dr. Pain Relief Oil), Kudos Laboratories India (Kudos V-1 Jointment), NaikHomeopathy Care and Cure Clinic (Naik Homeopathy), Bengali Dawakhana, M J Care Hospital, Makewell Pharmaceutical (Speed Height Capsule), Shravya Speech and Hearing Clinic, MongasAyurvedic and Herbal Company (Ayur Grow Tablet), Benda Acupuncture and Slimming Centre, AyushaktiAyurved (AyushaktiAyur Health Centre), Natural India Products Company (Nipcos Range of Products), Stammering Relief Centre, Nila Pharmaceuticals (Arsamukthi), Shree Varma Ayurveda Hospital and 34 Heart Care.

More brands which were upheld in the healthcare segment include, Caram Health Care Ziolyfee, Sablok Clinic, Health 4 You, Pretti Slim Clinic, Angels Advanced Clinic, Oplus Hospital, Dr. A's Clinic, Advanced Beauty & Cosmetic Clinic, Diabliss Consumer Products (Diabliss Herbal Cane Sugar), Mead Johnson (Enfagrow A+), Positive Homeopathy (Anti-Allergy Clinic), Vee Care Marketing World (Vee Care Ayurveda), Dr Batra's Homeopathy Family Clinic, Kudos Laboratories India Kudos V-1 Range of Products (Kudos V-1 Tablet and Jointment), Rex (U& A) Remedies (Rex's Dimaghi the complete Brain Tonic), Dr.Sanjeev Bhardwaj (Dr. Sanjeev Cancer and liver clinic), SBL, ArogyamPanchkarma (Obesity Killer Kit), Dindayal Industries (303 Capsule), (303 Gold Power Oil) and (303 Gold Capsule), Nurture Healthcare (Ayurex NDX), Olivet Pharma (AyusyaAyurvedicSuperspeciality Treatment Centre), BajrangiNirogdhamAushadhalay, BNDD Herbals (BNDD Rudra Shakti Malt), Chaturbhuj Pharmaceutical Company (Japani Capsule Range Japani M and F), Jeevan Jyoti Health Clinic, KhodiyarAyurvedic, Navchetana Kendra (Navchetana Kendra Products Recall Capsule), Navchetana Kendra (Navchetana Kendra Products Debisulin), Om Sai Ayurveda India, Shree Hari Clinic, OPTM HealthCare, VedamrutAyurvedic Health Education Trust and Research Centre, Olefia Biopharma (Votif Range of Products Votif Powder and Syrup), Syneron Candela(CO2RE Intima), Health 4 You and Fit N Slim Weightloss & Slimming Center.

Education brands pulled up for violating ASCI guidelines for Advertising of Educational Institutions were Vidyamandir Classes and Cadd Centre India (Cadd Centre-Ce).

Complaints against advertisements of all educational institutes listed below mostly were upheld because of unsubstantiated claims that they 'provide 100 per cent placement/AND/OR they claim to be the No.1 in their respective fields':

New Delhi Institute of Management, ODM Educational Group, Chandragupt Institute of Management Patna, Gulbarga City Sch Of Nursing, Kautilya Academy, Bansal Classes (Bansal Classes), St. Joseph's International Fire & Safety Academy, Brain Master Classes (Brain Master Classes), Sri Chaitanya Educational Institutions (Sri Chaitanya Techno School), Super Twenty Training Institute (S20 Training Inst-Fn),Excel Net Computer, Creative Career Academy, American Inst. Of English Language, SICE Shivaji Institute, Amphee Web Tech (Amphee Web Development), Indian Institute of Teachers Training, Vedang Yoga and ShodhSansthan and All India Education Research Academy (ERA Kids A Play School).

Nivea India (Nivea Protect & Care Deodorant), Richfeel Health & Beauty, Hindustan Unilever (RinAntibac), Shrinivas (Gujarat) Laboratories (Shrinivas Baby Massage Oil), Dalmia Continental (Hudson Canola Oil), Orion Labs (Dream Hair Oil) and 18 Herbs Organic Labs (18 Herbs Organic Dia Health Tea) were the brands that were pulled up from the Personal Care category for violating ASCI guidelines.

The food and beverage brands that have come under the ASCI scanner for violation of advertising guidelines include S.V.Fruit (Go Green Frozen Fruits), Gujarat Co-Operative Milk Marketing Federation (Amul Butter), Coca-Cola India (Thums Up), Pernod Ricard India (Seagram's Royal Stag), CavinKare (Ruchi Pickles) and Milkor (MikorPateurised milk).

Other brands which were pulled up for objectionable ads due to false and/or misleading claims include Standard Chartered Bank (Standard Chartered credit card), Apple India (Apple), Opera Software Asa (Opera Mini), Bharti Airtel (Airtel), Bharti Airtel (Airtel-V Fiber), Kansai Nerolac Paints (Nerolac Mica Marble) and One MobiKwik Systems (Mobikwik E-wallet).

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