iCubesWire bags digital mandate for Central Park

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | April 21, 2017
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The account was won post a multi-agency pitch.

In a recent announcement, iCubesWire, a digital agency, has bagged the digital mandate for Central Park, a realty brand providing luxury residential spaces in Gurgaon NCR. The mandate covers social, ORM, listening, search, website, digital creative, performance marketing and other media duties. The account was won post a multi-agency pitch. iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of Central Park.

Sahil Chopra

Suneet Singh

Commenting on the new partnership, Sahil Chopra, founder and CEO, iCubesWire, says in a press release, "We are extremely delighted to onboard a leading luxury real estate brand, Central Park. Central Park is an established name in the luxury real estate industry, and we hope to use the digital sphere to further enhance its brand connect. It is a great opportunity for us to use our strategic integrated solutions and help drive Central Park's engagement with digital natives. We look forward to strengthening our relationship with Central Park."

Suneet Singh, marketing head, Central Park, says in a press release, "We are pleased to partner with iCubesWire as our digital media partner. iCubesWire impressed us with its creative and strategic approach which was in line with our marketing strategy. Concept lifestyle is our niche and our brand is driven by enthusiasm and passion, which is why the partnership with iCubesWire will be a perfect fit for our communication requirements. We are excited for our partnership with iCubesWire which will help in further building brand 'Central Park' in India."

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