Print has grown at 4.87% CAGR: Audit Bureau of Circulation

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | May 09, 2017
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Over the last 10 years, finds the ABC, the average number of copies circulated per day grew from 3.91 crore to 6.28 crore.

The Audit Bureau of Circulation (ABC, India), a non-profit organisation established in the year 1948, in a press conference held in Mumbai, drew light on the growth of the print medium in the last decade.

ABC certifies circulation figures of its member publications (910 daily and weekly newspapers and 57 magazines and annuals) every six months, i.e. for the audit periods January-June and July-December since its inception.

The trend of certified circulation figures by ABC shows that the print medium (member publications of ABC) is growing and expanding in India inspite of stiff competition from all other mediums - television, radio and digital.

Publishers voluntarily enrol themselves as members of ABC to get their circulation figures audited. Audit Bureau of Circulations (ABC) certifies circulation figures after a stringent audit process through more than 90 empanelled Chartered Accountants, audit firms.

According to the auditor body analysis, average circulated copies per day in India was 3.91 crore in 2006. The number grew to 6.28 crore as of 2016. Subsequently, when it comes to publishing centres, the number grew from 659 publishing centres to 910 publishing centres across the country.

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