Performics.Resultrix, the digital end-to-end solutions and performance marketing company, aligned with Zenith India, has strengthened its leadership team with the appointment of Rizwan Shaikh, Avinash Vanpal and Nishant Gopalia as associate vice-presidents, who will lead the Mumbai operations. This has taken place as a part of company's western operations expansion.
Mayoori Kango, managing director, Performics.Resultrix, says in a press release, "It gives me great delight to welcome on board our three senior executives, who have rich and diverse experience across brands and categories and will no doubt advance our growth and expansion in the western region. We lead the performance marketing business in India and given the rising momentum and scale of operations, this is the right time to strengthen our leadership team."
Rizwan Shaikh comes with over 12 years of experience in digital media having worked across a range of companies such as Web Percept, IdeatLabs, iProspect and GroupM. According to the press release shared with us, Shaikh will be overseeing the entire paid media operations of the agency and has the mandate of enhancing the performance product further in alignment with global ambitions.
Speaking on his appointment, Shaikh says, "I am pleased to be a part of Performics.Resultrix, an established name in performance marketing and digital end- to-end solutions. They are an agency witnessing fast-track growth and have great proprietary knowledge, transformative tools and systems and an established and pedigreed roster of clients. I look forward to a long and fruitful innings ahead."
Avinash Vanpal comes with 11 years' experience in digital marketing and has worked with agencies such as Resolution Media Singapore and Havas Media Bangalore. His experience spans brands such as Hyatt, Monster, HP, Resorts World Sentosa, SAP, British Insurance, and TravelSuperMarket & Manipal University. He previously co-founded a start-up - exqzt.com, which retailed handmade and ethnic products. He will be steering big businesses for Performics.Resultrix which includes a large BFSI client and will be providing strategic guidance and multi-channel strategies with a focus on programmatic.
Vanpal says, "They (Performics.Resultrix), are a strong global brand with a roster of extraordinary work; work that's been awarded in both Indian and international ad festivals. I look forward to being a part of this high-energy, collaborative and diverse workplace."
With 11 years of digital media and marketing experience, Nishant Gopalia has worked with many large-sized agencies and has handled big businesses such as Hindustan Unilever, Tata Motors, Future Group, LIC, Fiat, Zee Entertainment and ICICI Bank. Gopalia has also worked with Star India where he was managing digital media planning and buying for Hotstar and the GEC channel portfolio. His last stint was with Zydus Wellness, where he was leading digital marketing for brands such as Sugarfree, Nutralite & Everyuth.
Gopalia remarks, "I have been following Performics.Resultrix' s spectacular growth for some time now and am delighted to be joining it. I look forward to shaping the agency's output in a positive way and strengthening client relationships still further."