Twitter India appoints Taranjeet Singh as country director

Singh's profile has been elevated from business head to country director at Twitter India.

Taranjeet Singh has been elevated to the position of country director at Twitter India.

Twitter India appoints Taranjeet Singh as country director

In his new role, Singh will lead the Twitter India team by driving an integrated business strategy and spearheading cross-functional collaboration to accelerate Twitter's audience and revenue growth in this key growth market. His main responsibilities will be to strengthen Twitter India's value proposition and core use case as the best place for Indians to see what's happening in the world and to talk about it, as well as the best place for brands to be.

Singh has been with Twitter for almost two and a half years now. He joined Twitter in January 2015 and has been leading the charge for the growth of Twitter India's business since then. Prior to being appointed as country director, Singh had been the business head of Twitter India and was leading the charge for sales and marketing support for Twitter's advertisers in India.

Speaking about his new role, Singh tells us in a press note, "...This is an exciting time to lead Twitter's direction in India which is an increasingly critical market, driving our global growth. The synergy between our content partnerships, business development and sales teams ensures that people and businesses get the best of Twitter in India. With our amazing teams across India, I'm bullish with the overall direction of Twitter India today: from our largest-ever Indian audience, to the launch of Twitter Lite in India to reach under-served markets, to an increasing number of brands and partners in India innovating with live video and customer support on our platform."

The profile of a country director at Twitter India, is a new one. Taranjeet Singh will continue reporting to Maya Hari, managing director, Asia Pacific, Twitter.

Hari says, "... Investing in our Indian management team now is a strong vote of confidence that we believe in the strategic importance of India and that our local business growth strategy is successful. I look forward to working closely with Taranjeet to strengthen our presence in India as a key global market for our company in the years ahead."

Singh is an industry professional, with a career that spans over 20 years. Before joining Twitter, Taranjeet Singh was sales director, South Asia for BBC Advertising and was responsible for the revenue and business strategy for BBC World News and the website www.bbc.com. Prior to joining BBC, he held various positions at Outlook Publishing, including heading advertising sales and business development in Northern India.

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