MEC India appoints Ravi Sekhar KV as Chief Digital Officer

MEC India, a media agency from the stable of GroupM, has recently announced the appointment of Ravi Sekhar KV as chief digital officer. KV’s role at MEC will be to drive the agency’s end-to-end digital service. He will be based in Mumbai and will report to T Gangadhar, managing director, MEC South Asia.

KV is an avid technologist and has been closely involved in the setting up of several start-ups. He recently founded selekt.in, an artificial-intelligence-powered product discovery engine. In his previous role, he headed digital, marketing technology and retention marketing at eBay India. During his stint at eBay, he led innovations such as eBay Daily, a tailored shopping experience offering FMCG and gourmet products and a third party affiliate cash back programme.

Speaking on the appointment, Gangadhar, says in a press release, "From my conversations with him, I find Ravi to be an exciting combination of passion, exuberance and expertise. Given his strong background, I have no doubt he will help scale our digital service even further. I am looking forward to working (and learning) from him."

KV also has a strong background in FMCG and telecom and has had stints with CavinKare and Nokia.

Commenting on his appointment, KV, says in a press release, "The industry is witnessing exciting growth. Both, traditional and online companies are acknowledging the impact of data and digital marketing on their business. This is a fantastic opportunity for us to build the relevant technology stacks. Given the scale at which MEC operates, I look forward to collaborating with our teams in India and across the global network".