VEGA Industries' VEGA, the Indian beauty accessory brand, has appointed Brand Visage Communications as their Digital Agency to spread awareness about their beauty products and accessories in a multi-agency pitch which concluded earlier this month.
Siddharth Khanna, co-founder and chief executive officer, Brand Visage Communications says, "Vega has been a part of every household & has a share in most of a girl's bag, be it hair brushes, combs or accessories. Now, with the changing content consumption pattern of the Indian women, we need to be present as enablers where they are looking for solutions, making a shift from aided to top-of-mind recall. We are really looking forward to great work and a great association with VEGA"
Anuj Khanna, co-founder and chief operation officer, Brand Visage Communications adds, "We are very thrilled to be a part of such an interesting category with market leaders like VEGA. With influencers, social & search, playing a major role in aiding the purchase decision in this category, we look forward to creating interesting content around the brand and building seamless e-commerce solutions."
VEGA launched its range of products in the Indian market in 2000. The brand deals in products such as hair brushes, hair combs, makeup brushes, manicure, pedicure, face and bath accessories.