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The 10 Most Watched Indian Ads on YouTube in May 2017

By Subrat Kar , Vidooly, Mumbai | In Digital | June 08, 2017
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LG gets the highest audience engagement.

The month of May 2017 saw many successful CSR initiatives headed by leading FMCG brands like Colgate and smartphone manufacturer Samsung India.

Subrat Kar

Unlike before where most of the ads were just TV commercials uploaded on YouTube, brands like Subway, LG, Asian Paints and Amazon India focused on creating content specifically for the YouTube audience. Amazon India's ad 'Chonkpur Cheetahs' is a great example of how a brand can create watchable content. Here are the advertisements that generated the most viewership for the month for May 2017.

NOTE -
All the statistics here were updated on June 3, 2017.
• Only advertisements launched in May of 2017 are considered.
• The list does not include ads (about the video content) by other content provider platforms like Netflix India and Hotstar.
• The overall audience sentiment that is mentioned below each advertisement is based on - the number of views, likes, dislikes, watch time and comments.

1. LG Astronaut Brand TVC Ad Film - 20 Years Anniversary & Mother's Day Story Video - Life Is Good 2017

Celebrating 20 years of being associated with the Indian market, LG Electronics launched their brand story through a short film with an inspirational message that touched more than 24 million hearts.

The 10 Most Watched Indian Ads on YouTube in April 2017

The 10 Most Watched Indian Ads on YouTube in April 2017



2. Samsung Technical School - A CSR Initiative - We care for the girl child

The advertisement of Samsung Technical School revolves around the story of a father's uphill battle to provide equal opportunities to his daughter. This CSR initiative video generated more than 24 million views.

The 10 Most Watched Indian Ads on YouTube in April 2017

The 10 Most Watched Indian Ads on YouTube in April 2017



3. You can shop with Samsung Pay almost everywhere!

After demonetisation in India, mobile payments have come a long way. This service allows you to carry your favourite cards on your devices and you can pay in-person or in-app. Samsung Pay is compatible with MasterCard and Visa cards as well as other banks after they launch it in India.

The 10 Most Watched Indian Ads on YouTube in April 2017

The 10 Most Watched Indian Ads on YouTube in April 2017



4. The New Metal Quantum Dot by Samsung #QLEDTV

QLED TV is a set of TVs with advanced technology to deliver super-realistic pictures like never before. Its metal quantum dot technology lets you enjoy great viewing angles along with 100% colour volume. This video generated more than 8 million views.

The 10 Most Watched Indian Ads on YouTube in April 2017

The 10 Most Watched Indian Ads on YouTube in April 2017



5. Samsung Pay security

On March 23, 2017, Samsung launched their mobile payment and digital wallet service called 'Samsung Pay' in India. The video showcases that their app is secure and has partnered with major financial institutions to safeguard our personal, transactional, and payment information.

The 10 Most Watched Indian Ads on YouTube in April 2017

The 10 Most Watched Indian Ads on YouTube in April 2017



6. Great Summer Travel Sale - Upto Rs. 2500 Off* On Flights

MakeMyTrip launched their 'The great Indian Summer Sale' by offering more than 2500 INR off on domestic flights and 9000 INR off on international flights.

The 10 Most Watched Indian Ads on YouTube in April 2017

The 10 Most Watched Indian Ads on YouTube in April 2017

7. New Fresher Closeup celebrates Half Girlfriend

Closeup India kicked off their new campaign supporting major Bollywood production 'Half Girlfriend' by luring their viewers by providing a chance to meet Shraddha Kapoor and Arjun Kapoor. This video generated more than 7 million views in just 20 days.

The 10 Most Watched Indian Ads on YouTube in April 2017

The 10 Most Watched Indian Ads on YouTube in April 2017



8. Colgate Scholarship Offer - Alisha's Story

Colgate Scholarship 2017 is an initiative launched by Colgate-Palmolive India offering families a chance to win scholarships of up to 1 lakh rupees. This advertisement showcases Alisha's story of success on how she defied the odds to earn a scholarship from Farasgaon.

The 10 Most Watched Indian Ads on YouTube in April 2017

The 10 Most Watched Indian Ads on YouTube in April 2017



9. Vir Das takes the On Time Painting Challenge

Before Vir Das toured the US for his Netflix Special, he challenged Asian Paints to paint his new office in just three days. The ad showcases how simple homes can get a makeover by choosing their 'On-time painting - with the money back guarantee'.

The 10 Most Watched Indian Ads on YouTube in April 2017

The 10 Most Watched Indian Ads on YouTube in April 2017



10. OPPO F3

With Deepika Padukone as their new brand ambassador, this ever-evolving global brand, OPPO, launched their new flagship product called 'OPPO F3' in this teaser video.

The 10 Most Watched Indian Ads on YouTube in April 2017

The 10 Most Watched Indian Ads on YouTube in April 2017



(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)

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