The month of May 2017 saw many successful CSR initiatives headed by leading FMCG brands like Colgate and smartphone manufacturer Samsung India.
All the statistics here were updated on June 3, 2017.
• Only advertisements launched in May of 2017 are considered.
• The list does not include ads (about the video content) by other content provider platforms like Netflix India and Hotstar.
• The overall audience sentiment that is mentioned below each advertisement is based on - the number of views, likes, dislikes, watch time and comments.
1. LG Astronaut Brand TVC Ad Film - 20 Years Anniversary & Mother's Day Story Video - Life Is Good 2017
Celebrating 20 years of being associated with the Indian market, LG Electronics launched their brand story through a short film with an inspirational message that touched more than 24 million hearts.
2. Samsung Technical School - A CSR Initiative - We care for the girl child
The advertisement of Samsung Technical School revolves around the story of a father's uphill battle to provide equal opportunities to his daughter. This CSR initiative video generated more than 24 million views.
3. You can shop with Samsung Pay almost everywhere!
After demonetisation in India, mobile payments have come a long way. This service allows you to carry your favourite cards on your devices and you can pay in-person or in-app. Samsung Pay is compatible with MasterCard and Visa cards as well as other banks after they launch it in India.
4. The New Metal Quantum Dot by Samsung #QLEDTV
QLED TV is a set of TVs with advanced technology to deliver super-realistic pictures like never before. Its metal quantum dot technology lets you enjoy great viewing angles along with 100% colour volume. This video generated more than 8 million views.
5. Samsung Pay security
On March 23, 2017, Samsung launched their mobile payment and digital wallet service called 'Samsung Pay' in India. The video showcases that their app is secure and has partnered with major financial institutions to safeguard our personal, transactional, and payment information.
6. Great Summer Travel Sale - Upto Rs. 2500 Off* On Flights
MakeMyTrip launched their 'The great Indian Summer Sale' by offering more than 2500 INR off on domestic flights and 9000 INR off on international flights.
7. New Fresher Closeup celebrates Half Girlfriend
Closeup India kicked off their new campaign supporting major Bollywood production 'Half Girlfriend' by luring their viewers by providing a chance to meet Shraddha Kapoor and Arjun Kapoor. This video generated more than 7 million views in just 20 days.
8. Colgate Scholarship Offer - Alisha's Story
Colgate Scholarship 2017 is an initiative launched by Colgate-Palmolive India offering families a chance to win scholarships of up to 1 lakh rupees. This advertisement showcases Alisha's story of success on how she defied the odds to earn a scholarship from Farasgaon.
9. Vir Das takes the On Time Painting Challenge
Before Vir Das toured the US for his Netflix Special, he challenged Asian Paints to paint his new office in just three days. The ad showcases how simple homes can get a makeover by choosing their 'On-time painting - with the money back guarantee'.
10. OPPO F3
With Deepika Padukone as their new brand ambassador, this ever-evolving global brand, OPPO, launched their new flagship product called 'OPPO F3' in this teaser video.
First Published : June 08, 2017
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)