In a recent announcement, Star India has appointed Kinetic WW and The Social Street as its out of home agencies. The account was won post a multi-agency pitch.
While Kinetic WW will be responsible for Star Plus, Star Sports and the corporate business, The Social Street would be in charge of the other brands from Star India's bouquet.
Suresh Balakrishna, CEO, South Asia and Middle East, Kinetic WW, says, "This is a major win for Kinetic as it gives us invaluable experience in the Entertainment and Media business. We believe that we won it on the back of our logical strategic approach, creative output and most importantly, strong compliant, transparent processes."First Published : June 14, 2017