At the International Festival of Creativity 2017, the first batch of winners has been announced. And what a batch it is.
In the Pharma category, India has won 10 Lions and one Grand Prix: Medulla Communications has won two Silver Lions for its Last Laugh campaign for the Indian Association of Palliative Care.
McCann Worldgroup India won the Grand Prix for Good for its campaign titled Immunity Charm for Afghanistan Minsitry of Public Health. McCann Health has also won four Gold and four Silver Lions for the same campaign.
Commenting on the win Prasoon Joshi, Chairman of McCann Asia Pacific, and CEO and chief creative officer of McCann India, says in a press note, "We are really proud of the work done for Afghan Ministry of Public Affairs, titled The Immunity Charm. When an idea is seeded in culture and finds a meaningful role in people's life it's always has a positive impact and increased salience. This idea does exactly that. McCann feels pride in being associated with a brand effort as meaningful as this...I am proud of Prateek Bhardwaj, Harshit Jain, Soumya Nagabhushan, Dr. Daniel J Carucci, Kamyalawadhi, Andrew Schirmer, Urvashi Das and Vaibhava Bhatnagar..."
In the Health & Wellness category, India has won three Bronze Lions: Taproot Dentsu's Adidas Odds, McCann Health's Immunity Charm for Ministry of Public Health Islamic Republic of Afghanistan and O&M for ITC Savlon.