Madison World has announced the launch of its experiential unit - Madison Turnt. The unit will be headed by Sunny Vohra, who joined the agency 7 months ago from Group M and has a team working across offices in Mumbai, Delhi and Bangalore.
Sunny Vohra, senior vice-president, Madison OOH, says in a press note, "We started a new journey six months back under our new identity "TurnT", with a young and dynamic team. We are now truly off the block, having created meaningful experiences for a host of brands and we are truly excited about the future. It has been a privilege working under the mentorship of Sam and Vikram as they push the envelope and bring out the best in us as a Unit."
The unit will provide 360 degree integrated plans with strategic and research based insights to effectively bring together brands and their target audience. The unit focuses on Events, Activations, Exhibitions and Field Marketing. The Unit is a part of Madison Out-of-Home group.
Sam Balsara, chairman and managing director, Madison World, says in a press note, "I am delighted that under the leadership of Sunny Vohra, Madison Turnt has got off to a great start. More and more clients are discovering the power of experiential marketing, so our timing for the launch of Turnt is most appropriate."
Vikram Sakhuja, group chief executive officer, Madison Media & OOH, adds, "Experiencing a Brand is one of the most immersive forms of brand engagement. I am excited to be launching Madison Turnt - Our New Age Experience Company which combines the Physical with Digital, Data and Social. Sunny Vohra who leads Turnt is a transformational marketer and in a short time has built some exciting experiences for Brands".
The unit has already worked with clients such as Vivo, Nissan, Britannia, Michelin, Reebok, Roca, LinkedIn, Marico, LG, Philips, Kohler, JSW, Toyota, Raymond, Renault, Asian Paints, Dabur, CNBC, Godrej, Pidilite, Tata Motors and Croma