In a recent announcement, Viacom18 Motion Pictures has appointed Nikhil Sane as business head to to lead its enhanced focus in Marathi cinema. Sane will report to Ajit Andhare, chief operating officer, Viacom18 Motion Pictures.
Commenting on Sane's appointment, Andhare, says in a press release, "Viacom18 Motion Pictures is the only studio that operates in all the three Hindi, Hollywood and regional segments. Our success in Hindi and Hollywood is well established. Our endeavour is to make a similar impact in regional cinema. As a first step we are going after Marathi cinema which has tremendous potential and clear synergy with our broadcast business. Nikhil with his keen understanding of this market will be an asset to spearhead our move."
Sane had previously been managing the Marathi film division of Zee Studios. Sane's producer credits have some of the Marathi industry's successful films which includes 'Sairat'.
The other prominent films include Natsamrat, Lai Bhaari, Time Pass, Katyar Kaljat Ghusli and Duniyadari and critically acclaimed award winning films such as Natarang, Fandry, Killa and Elizabeth Ekadashi.
Speaking about this new position, Sane, says in a press release, "Marathi film industry is going through an amazing phase of resurgence and evolution. I have had the privilege of working with some of the best talent from the industry. With Viacom18 Motion Pictures, I intend to combine the strength of the organisation's experience in the Hindi and English film industries with the remarkable strength of the Marathi film industry in story telling and experimentation. I look forward to chanelising my best efforts and strengths into creating the next big leap in Marathi cinema."