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Madison's Sam Balsara joins Blue Star as board member

Balsara has been given the title of 'Additional Director'.

In a recent development, air conditioning and commercial refrigeration brand, Blue Star, has announced the appointment of Sam Balsara as an additional director of the company with effect from June 20, 2017. Balsara is chairman and managing director of Madison World, the media buying and communication agency.

Madison's Sam Balsara joins Blue Star as board member

Balsara holds a Bachelor's degree in Commerce and a post graduate diploma from Jamnalal Bajaj Institute of Management Studies. He has over 45 years of extensive experience in marketing, advertising and media. He started his career at Sarabhai's in 1972, and held various stints in Cadbury India, Contract Advertising Company (WPP) and Mudra Communications, before founding Madison World in 1988. Madison World is a diversified communication group with 26 units across 11 specialised functions of advertising, media planning and buying, business analytics, public relations, entertainment, events and others, with offices in India, Sri Lanka, Bangladesh and Thailand.

Suneel M Advani, chairman of the board of directors, Blue Star, says in a press release, "Sam Balsara, with his vision and enthusiasm as well as an impressive list of professional accomplishments, will bring in rich experience and a creative facet to the Board of Blue Star, at a time when the Company is seeking to further expand its products business and leverage its brand."

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